01:00 PM Welcome coffee / Café d’acceuil
02:00 PM Official launch, EUIPO
Main topic: The frame and scope of the IP Roundables
02:10 PM Introduction
- What is virtual, mixed and augmented reality all about ?
- Why and how it challenges IP ?
02:20 PM Keynote Speech
02:45 PM Main topics:
- Tentative definitions
- Virtual and augmented reality: examples in your industry.
- How the virtual reality impacts the value chain in the industry :
- Who is creating what ?
- Who owns what ?
- How IP contributes to value the products and services and how IP is challenged by these new products.
- The IP connected issues of security, data protection
- The EU/US approaches in the business and the impacts on management of IP
03:45 PM Q/A
03:55 PM Conclusions
04:00 PM End of the conference