EUIPO BRUSSELS IP ROUNDTABLE # 1

Augmented and Virtual Reality: Most advanced IP rights issues

 

01:30 PM  Welcome coffee

 

02:00 PM  Official launch by Juan Suarez, EUIPO Academy

Main topic: The frame and scope of the IP Roundables

 

02:05 PM   Introduction by the moderator/expert

  • Introduction of the topic
  • Presentation of the panel

  02:15 PM Roundtable discussion

  Main topics addressed :

General presentation and context: Mira Sundara Rajan

  • Virtual and Augmented Reality: Tentative definitions

. Do we all have the same understanding behind these different words VR/AR, immersive reality, etc. ?

. Examples from your industry to have a clear view of the state of the art

 

  • Existing legal framework around AR/VR

. How existing IP provides the framework for these issues

. Complexity of framework due to IP connected legal issues (security, data protection, etc.)

 

  • How to adapt IP to a new generation of services and devices?

. IP challenges related to evolution of creation of this services, of content (user/producers), traceability, ownership

. IP management issues

 

Alesch Staehelin

Paul Maeyaert

Okke Delfos Visser

 

  • Practical cases from consumer goods to industry03:30 PM  Q/A

 

03:45 PM  Conclusions

 

04:00 PM  End of the conference

VERBATIM

• All excellent
• Illuminating
• Thank you !
• It was very good, I really liked the debate.
• Great discussions
• Diverse positions, interesting views
• Punctual – Good moderator
• Good topic and organization
• Useful
• Good effort to address a difficult topic
• Very good
• I learned that I am not as far behind as I thought !

audience
Date
Thursday 17 May 2018
Venue
EUIPO Brussels Liaison Office, 223, rue de la Loi, 1040 Brussels
Speakers
Alesch Staehelin
IBM Switzerland Ltd
Stéphane Adamiak
Orange Content
Juan Suárez
EUIPO Academy
Okke Delfos Visser
MOTION PICTURE ASSOCIATION
Paul Maeyaert
ALTIUS
Contact us
Kristin Speck
ipr@premiercercle.com
+32 2 627 87 20