| 8.00 |
Registration and Café d'accueil |
| 09.15 |
Opening address
Patrice Cros — Managing Director — Premier Cercle (France) |
| 09.30 |
Introduction: the IP/Competition interface — US, EU: a common vision ?
Alexander Schaub — Director-General of DG Internal Market — European Commission (Belgium)
Christos Katopis — Director of Congressional Relations at the United States Patent and Trademark Office (USPTO)
Moderated by Bill Echikson — Dow Jones Bureau Chief (Belgium) |
I.A. CORPORATE STRATEGIES/IP STRATEGIES |
| 10.00 |
- Corporate strategy: The value of IP
The value of intangible assets for the Boardroom | The value of IP for shareholders | The impact of IP on valuation and rating
With in particular:
Jean-Philippe Courtois — Chief Executive Officer — Microsoft EMEA (France)
Ian Harvey — Chief Executive Officer — BTG (United Kingdom)
Gerhard Florin — Chairman Europe — EA [Electronic Arts] (United States)
Moderated by Bill Echikson — Dow Jones Bureau Chief (Belgium) |
| 10.50 |
Questions and discussion |
11.00 |
Refreshments |
| 11.20 |
- IP management strategies inside European companies : enforcement, tactics, or negotiation in an enlarged European area?
- What can be learned from the US? What the US companies fear from European powerhouses?
Jerry Rosenthal — Vice-President Intellectual Property & Licensing — IBM (USA)
Ruud Peters — Chief Executive Officer — Philips Intellectual Property and Standards (Netherlands)
Lothar Steiling — Chief Patent Counsel — Bayer (Germany)
Thierry Sueur — Vice-President Intellectual Property — Air Liquide (France)
Q. Todd Dickinson — IP Director — General Electric (USA)
Moderated by Joff Wild — Editor — IAM (Intellectual Asset Management) (United Kingdom) |
| 12.30 |
Pre-Lunch debate
Enlargement : Opportunities and threats
Wubbo de Boer — President — Office for Harmonisation of Internal Market (Spain)
Keynote address moderated by Bill Echikson — Dow Jones Bureau Chief (Belgium) |
| 12.45 |
Lunch |
I.B. NEW IP CHALLENGES |
Time
slots |
Stream 1
Industry Challenges |
Stream 2
New IP Challenges |
Stream 3
Global strategies |
| 14.15 |
COMPUTER IMPLEMENTED INVENTION (HARDWARE & SOFTWARE PATENT PROTECTION)
- Protecting software innovation in IT in Europe - the CII Directive and beyond
- Recent developments in the CII Directive
- Risks and benefits of patentability of computer programs, protection of essential innovation versus market domination by IT multinationals
Keynote speaker:
Arlene McCarthy — MEP — European Parliament
Tim Crean — Chief IP Officer — SAP AG
Pierre de Muelenaere — CEO — IRIS (Belgium)
David Ellard — Administrateur — IP Unit European Commission
Moderator:
Mark MacGann — Director General — EICTA (Belgium) |
GEOGRAPHICAL INDICATIONS
- Proctecting the indication of origin
- Trade Mark rights and geographical rights from indications: how to find the right balance ?
- Which agreements are implemented ?
Luis de Javier y Esteban — Legal Director — Miguél Torres (Spain)
Jean Rodesch — Vice-President — European Affairs Pernod Ricard (France)
Luc Morelon — Director External Relations Lactalis Group — and President of the Interprofessional Association for the Defense of Camembert cheese of Normandy (AOC) (France)
Moderator: Florent Gevers — Senior Partner — Gevers (Belgium) |
PREPARING FOR .EU
- Putting .EU in context: what domain names already exist (country-codes, international domains...) - why a new European domain name?
- Doing the groundwork: what to do before attempting to register .EU names
- How to get .EU: strategies for successful applications in .EU
- Dispute resolution: how to respond to failed applications and names registered by third parties
- Case studies: how two large corporations have prepared for .EU
Jef Vandekerckhove — trademarks, designs and domain names portfolio manager — Philips Intellectual Property and Standards (Netherlands)
Cécile Lebrument — Corporate Internet Manager — Snecma SA (France)
David H. Tatham — panellist for resolving domain name disputes under ICANN's Uniform Domain Name Dispute Resolution Policy — WIPO (UK)
Moderator: Stéphane Van Gelder — Editor — DomainInfo.fr (France) |
| 15.15 |
TELECOMMUNICATIONS SECTOR
- Promotion and acquisition of the technology
- Optimization of intangible assets (mobiles, software, infrastructure)
- Cash generation : maximise in a new market dynamic
André-Pascal Chauvin — VP Business Licensing — Alcatel (France)
François Jamet — Head of licensing and technology acquisition — France Telecom (France)
Peter Backes — Manager for International Patent Affairs — Deutsche Telekom AG (Germany)
Moderator: Simon Clegg — Managing Director — Taeus (United Kingdom) |
INDUSTRIAL DESIGN
- Where does the protection ideas start?
- What articulation is available between the various instruments available: designs, models, copyright and trademark
Carlos Ascenso André — President — Mglass (Portugal)
Olavi Linden — Chief Design Officer — Fiskars (Finland)
Jean-Marc Brunel — Head of Patent Departement — Airbus SAS (France)
Moderator: Laurence Julien-Raes — Partner & Head of Legal Department — Santarelli (France) |
MANAGING SUBMISSION OF INVENTIONS AND AUTOMATING PATENT COMMITTEE DECISIONS
- How to preserve valuable R&D ideas?
- How to create the right amount of visibility for inventors and R&D?
- How to link R&D and IP to business imperatives?
- How to improve decisions related to foreign patent filing and maintenance?
- How to provide key indicators to top management on R&D and patenting effectiveness?
Christophe Boutin — General Manager — CPA Software Solutions
Thierry Sueur — Vice President, Intellectual Property — Air Liquide
Jean-François Hays — IP Deputy — Air Liquide |
| 16.15 |
BIOTECHNOLOGIES
- Characteristics and comparative advantages of national, European, EC and American patents systems
- Limits to patentability, scope and nature of exceptions (Experimental exceptions...)
- The ethical questions
Giampiero de Luca — Chief Intellectual Property Counsel — Serono (Switzerland)
Donny Strosberg — CEO — Hybrigenics
avv. Prof. Paola Frassi — Full Professor of Intellectual Property at the University of Milan (Italy)
Moderator: André Heitz — Director WIPO Coordination Office in Brussels |
IP AND ENVIRONMENTAL POLICY
- How to combine efficient IP protection and increasing transparency on product design to comply with environmental legislation?
- This issue is at the core of most of upcoming Environmental texts like REACH, IPP, Eco-design of products, etc.
- In the context of the promotion of a market for recycled and reused products, how to avoid brand names from being misused or damaged? How can IP still be protected and to what extent?
Mark MacGann — Director General — EICTA (Belgium)
David Connett — Publisher — The Recycler Ltd (United Kingdom)
Jean Claude Lahaut — General Counsel and Secretary to the Leadership Team — CEFIC (the European Chemical Industry Council)
Moderator: Bruno Vandermeulen — Partner — Bird & Bird (Belgium) |
EXPLOITING R&D and PROMOTING INNOVATION
- European and American Best practices
- R&D absorbs up to 15% of sales revenue, yet only 5% of products are protected: how to catch up?
Gilles Capart — President — Proton (Université de Louvain-la-Neuve) (Belgium)
Katharine Ku - Director, Office of Technology Licensing - Stanford University (USA) 3
Stanford University's Office of Technology Licensing is considered as world leader in technology transfer. Since its foundation in 1970, it has also received US$ 594 million in cumulative gross royalties.
Dr. Bernd Geiger — Managing General Partner — Triangle Venture Capital Group (Germany)
Moderator: Denis Dambois — DG Research — European Commission (Belgium) |
| 17.15 |
Drinks |
| |
I.C.1. PAN-EUROPEAN MOCK TRIAL |
I.C.2. ADD-ON SEMINAR |
| 17.30 |
Plenary session: A cross-border euro-injunction including patent, trademark and copyrights issues
Presentation of the case by Morag Macdonald (United-Kingdom) & Isabelle Leroux (France) & Massimiliano Mostardini (Italy) — Partners IP Practice — Bird & Bird |
Bridging Opposing Views on the Value of Intellectual Property
- The best strategy of managing IP cannot succeed without the essential information of how valuable your IP really is.
- Knowing and understanding the value drivers of an IP portfolio will enable a company to maximize the return that can be generated and to follow the optimal strategy in the future.
- Presentation on closing the gap between the strategic issues in IP management and the technical application of valuation methodologies.
- introduction
- general definition of IP
- traditional valuation methodologies (market and income approach)
- development of new valuation methodologies (decision analysis, real option valuation)
Frank G.E. Bollmann — Director — Standard & Poor's Corporate Value Consulting - Special Corporate concerns |
| |
Task force on Mock Trial :
- Morag Macdonald — Partner IP Practice — Bird and Bird
- Edward Lyndon-Standford — President — CNIPA (Committee of National Institutes of Intellectual Property Attorneys)
- Claude Quintelier — President — CCPIB (Chambre des Conseils en Propriété Industrielle de Belgique) KRIEB (Kamer Van RaadGevers Inzake Industriele Eigendom Van Belgie)
|
| 20.00 |
Cocktail Reception
Hosted at the prestigious Brussels Town Hall. This event will start at 8.00 PM (20.00) until 11.00 PM (23.00) at the:
Hôtel de Ville
Salle des Mariages / Salle Gothique
Grand Place
B-1000 Bruxelles |
