BRUSSELS IP SUMMIT 2004
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Agenda - Competition Versus Monopoly » jump to december 3rd  

Speakers confirmations as of november 23rd, 2004

  Thursday 2nd December Friday 3rd December
Morning Plenary session
I. COMPETITION VERSUS MONOPOLY
Plenary session
II. A DYNAMIC IP INFRASTRUCTURE
Noon Lunch-debate OHIM Lunch-debate EPO
Afternoon Streams 1, 2 & 3 Streams 1, 2 & 3
Evening Cocktail Reception hosted at the Prestigious Brussels Town Hall – Grand'Place  

8.00 Registration and Café d'accueil
09.15

Opening address

Patrice Cros — Managing Director — Premier Cercle (France)
09.30

Introduction: the IP/Competition interface — US, EU: a common vision ?

Alexander Schaub — Director-General of DG Internal Market — European Commission (Belgium)
Christos Katopis — Director of Congressional Relations at the United States Patent and Trademark Office (USPTO)
Moderated by Bill Echikson — Dow Jones Bureau Chief (Belgium)

I.A. CORPORATE STRATEGIES/IP STRATEGIES

10.00
  • Corporate strategy: The value of IP
    The value of intangible assets for the Boardroom | The value of IP for shareholders | The impact of IP on valuation and rating

With in particular:

Jean-Philippe Courtois — Chief Executive Officer — Microsoft EMEA (France)
Ian Harvey — Chief Executive Officer — BTG (United Kingdom)
Gerhard Florin — Chairman Europe — EA [Electronic Arts] (United States)

Moderated by Bill Echikson — Dow Jones Bureau Chief (Belgium)

10.50 Questions and discussion
11.00 Refreshments
11.20
  • IP management strategies inside European companies : enforcement, tactics, or negotiation in an enlarged European area?
  • What can be learned from the US? What the US companies fear from European powerhouses?
Jerry Rosenthal — Vice-President Intellectual Property & Licensing — IBM (USA)
Ruud Peters — Chief Executive Officer — Philips Intellectual Property and Standards (Netherlands)
Lothar Steiling — Chief Patent Counsel — Bayer (Germany)
Thierry Sueur — Vice-President Intellectual Property — Air Liquide (France)
Q. Todd Dickinson — IP Director — General Electric (USA)

Moderated by Joff Wild — Editor — IAM (Intellectual Asset Management) (United Kingdom)
12.30

Pre-Lunch debate

Enlargement : Opportunities and threats
Wubbo de Boer — President — Office for Harmonisation of Internal Market (Spain)
Keynote address moderated by Bill Echikson — Dow Jones Bureau Chief (Belgium)
12.45 Lunch

I.B. NEW IP CHALLENGES

Time
slots
Stream 1
Industry Challenges
Stream 2
New IP Challenges
Stream 3
Global strategies
14.15 COMPUTER IMPLEMENTED INVENTION (HARDWARE & SOFTWARE PATENT PROTECTION)
  • Protecting software innovation in IT in Europe - the CII Directive and beyond
  • Recent developments in the CII Directive
  • Risks and benefits of patentability of computer programs, protection of essential innovation versus market domination by IT multinationals
Keynote speaker:
Arlene McCarthy — MEP — European Parliament
Tim Crean — Chief IP Officer — SAP AG
Pierre de Muelenaere — CEO — IRIS (Belgium)
David Ellard — Administrateur — IP Unit European Commission

Moderator:
Mark MacGann — Director General — EICTA (Belgium)
GEOGRAPHICAL INDICATIONS
  • Proctecting the indication of origin
  • Trade Mark rights and geographical rights from indications: how to find the right balance ?
  • Which agreements are implemented ?
Luis de Javier y Esteban — Legal Director — Miguél Torres (Spain)
Jean Rodesch — Vice-President — European Affairs Pernod Ricard (France)
Luc Morelon — Director External Relations Lactalis Group — and President of the Interprofessional Association for the Defense of Camembert cheese of Normandy (AOC) (France)

Moderator: Florent Gevers — Senior Partner — Gevers (Belgium)
PREPARING FOR .EU
  • Putting .EU in context: what domain names already exist (country-codes, international domains...) - why a new European domain name?
  • Doing the groundwork: what to do before attempting to register .EU names
  • How to get .EU: strategies for successful applications in .EU
  • Dispute resolution: how to respond to failed applications and names registered by third parties
  • Case studies: how two large corporations have prepared for .EU
Jef Vandekerckhove — trademarks, designs and domain names portfolio manager — Philips Intellectual Property and Standards (Netherlands)
Cécile Lebrument — Corporate Internet Manager — Snecma SA (France)
David H. Tatham — panellist for resolving domain name disputes under ICANN's Uniform Domain Name Dispute Resolution Policy — WIPO (UK)

Moderator: Stéphane Van Gelder — Editor — DomainInfo.fr (France)
15.15 TELECOMMUNICATIONS SECTOR
  • Promotion and acquisition of the technology
  • Optimization of intangible assets (mobiles, software, infrastructure)
  • Cash generation : maximise in a new market dynamic
André-Pascal Chauvin — VP Business Licensing — Alcatel (France)
François Jamet — Head of licensing and technology acquisition — France Telecom (France)
Peter Backes — Manager for International Patent Affairs — Deutsche Telekom AG (Germany)

Moderator: Simon Clegg — Managing Director — Taeus (United Kingdom)
INDUSTRIAL DESIGN
  • Where does the protection ideas start?
  • What articulation is available between the various instruments available: designs, models, copyright and trademark
Carlos Ascenso André — President — Mglass (Portugal)
Olavi Linden — Chief Design Officer — Fiskars (Finland)
Jean-Marc Brunel — Head of Patent Departement — Airbus SAS (France)

Moderator: Laurence Julien-Raes — Partner & Head of Legal Department — Santarelli (France)
MANAGING SUBMISSION OF INVENTIONS AND AUTOMATING PATENT COMMITTEE DECISIONS
  • How to preserve valuable R&D ideas?
  • How to create the right amount of visibility for inventors and R&D?
  • How to link R&D and IP to business imperatives?
  • How to improve decisions related to foreign patent filing and maintenance?
  • How to provide key indicators to top management on R&D and patenting effectiveness?
Christophe Boutin — General Manager — CPA Software Solutions
Thierry Sueur — Vice President, Intellectual Property — Air Liquide
Jean-François Hays — IP Deputy — Air Liquide
16.15 BIOTECHNOLOGIES
  • Characteristics and comparative advantages of national, European, EC and American patents systems
  • Limits to patentability, scope and nature of exceptions (Experimental exceptions...)
  • The ethical questions
Giampiero de Luca — Chief Intellectual Property Counsel — Serono (Switzerland)
Donny Strosberg — CEO — Hybrigenics
avv. Prof. Paola Frassi — Full Professor of Intellectual Property at the University of Milan (Italy)

Moderator: André Heitz — Director WIPO Coordination Office in Brussels
IP AND ENVIRONMENTAL POLICY
  • How to combine efficient IP protection and increasing transparency on product design to comply with environmental legislation?
  • This issue is at the core of most of upcoming Environmental texts like REACH, IPP, Eco-design of products, etc.
  • In the context of the promotion of a market for recycled and reused products, how to avoid brand names from being misused or damaged? How can IP still be protected and to what extent?
Mark MacGann — Director General — EICTA (Belgium)
David Connett — Publisher — The Recycler Ltd (United Kingdom)
Jean Claude Lahaut — General Counsel and Secretary to the Leadership Team — CEFIC (the European Chemical Industry Council)

Moderator: Bruno Vandermeulen — Partner — Bird & Bird (Belgium)
EXPLOITING R&D and PROMOTING INNOVATION
  • European and American Best practices
  • R&D absorbs up to 15% of sales revenue, yet only 5% of products are protected: how to catch up?
Gilles Capart — President — Proton (Université de Louvain-la-Neuve) (Belgium)
Katharine Ku - Director, Office of Technology Licensing - Stanford University (USA) 3
Stanford University's Office of Technology Licensing is considered as world leader in technology transfer. Since its foundation in 1970, it has also received US$ 594 million in cumulative gross royalties.
Dr. Bernd Geiger — Managing General Partner — Triangle Venture Capital Group (Germany)

Moderator: Denis Dambois — DG Research — European Commission (Belgium)
17.15 Drinks

 

I.C.1. PAN-EUROPEAN MOCK TRIAL

I.C.2. ADD-ON SEMINAR

17.30 Plenary session: A cross-border euro-injunction including patent, trademark and copyrights issues
Presentation of the case by Morag Macdonald (United-Kingdom) & Isabelle Leroux (France) & Massimiliano Mostardini (Italy) — Partners IP Practice — Bird & Bird
Bridging Opposing Views on the Value of Intellectual Property
  • The best strategy of managing IP cannot succeed without the essential information of how valuable your IP really is.
  • Knowing and understanding the value drivers of an IP portfolio will enable a company to maximize the return that can be generated and to follow the optimal strategy in the future.
  • Presentation on closing the gap between the strategic issues in IP management and the technical application of valuation methodologies.
    • introduction
    • general definition of IP
    • traditional valuation methodologies (market and income approach)
    • development of new valuation methodologies (decision analysis, real option valuation)
Frank G.E. Bollmann — Director — Standard & Poor's Corporate Value Consulting - Special Corporate concerns
  Task force on Mock Trial :
  • Morag Macdonald — Partner IP Practice — Bird and Bird
  • Edward Lyndon-Standford — President — CNIPA (Committee of National Institutes of Intellectual Property Attorneys)
  • Claude Quintelier — President — CCPIB (Chambre des Conseils en Propriété Industrielle de Belgique) KRIEB (Kamer Van RaadGevers Inzake Industriele Eigendom Van Belgie)
20.00

Cocktail Reception

Hosted at the prestigious Brussels Town Hall. This event will start at 8.00 PM (20.00) until 11.00 PM (23.00) at the:
Hôtel de Ville
Salle des Mariages / Salle Gothique
Grand Place
B-1000 Bruxelles

1 to be confirmed
2 invited
3 by visioconference provided by Genesys Conferencing

» jump to december 3rd

 


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