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  Agenda
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 day 4  Friday december 9, 2011
IP in BRICS countries _
 
9:00 - 10:30 am
Patent Offices: The Debate
> Harmonizing Patent Systems: A Common Mission at an Economic Turning Point
US Patent Reform/EU Unitary Patent: how the two systems have increased synergies and inspired each other  \ Extending work sharing between Patent Offices: PPH agreements and regional initiatives (PROSUR…)  \ Convergence on patentability: is common ground within reach?
Jorge Ávila
President
INSTITUTO NACIONAL DA PROPRIEDADE INDUSTRIAL \ Brazil
Benoît Battistelli
President
EUROPEAN PATENT OFFICE \ Germany
David Kappos
Under Secretary of Commerce for Intellectual Property and Director
USPTO \ United States
Dr Li Yuguang
Deputy Commissioner
state intellectual property office \ China
 
10:30 - 11:00 am
Coffee Break
 
 morning workshops
 
 stream 1   PATENT SYSTEMS
 stream 2   INVESTMENT & IP
11:00 am - 12:00 pm
1A Filing Patents: Mastering Procedures & Best Practices
Benchmarking patent quality trends according to location, application classes, corporate strategies 
\ When to use PPH and PCT-PPH? Are any perverse effects possible?  \ Increase in BRICS PCT filings 
\ How to find your way around the market for adequate local advice?
Philippe Cros
Director of Intellectual Property
RHODIA SERVICES \ France
Jacob Eisenberg
Managing Director
Sandvik Intellectual Property \ Sweden
Iben Haasum
Director of IPR and Licensing
CHR. HANSEN \ Denmark
Diana de Mello Jungmann
Intellectual Property Programme Coordinator
CNI (National Confederation of Industry) \ Brazil
Chair
Markus Wolff
Partner
Dannemann Siemsen Advogados \ Brazil
11:00 am - 12:00 pm
2A IP STRATEGIES: WORLDWIDE APPROACHES
Growing Markets for Technologies: the need for companies to implement worldwide strategies  \ Selling and licensing IP: are Emerging countries the new Eldorado?  \ How to find and secure the right partners for the deal?  \ Overcoming fears and potential obstacles: from specific local conditions or laws to transaction costs  \ Due diligence: can you perform it like you do in your home country? Do standards for valuation differ?
Raymond Hegarty
VP & General Manager of Global Licensing Europe
INTELLECTUAL VENTURES \ Ireland
John Pryor
Managing Director Europe
ICAP Patent Brokerage \ United Kingdom
Chair
Anders Arvidsson
Director Value Extraction Services
ZACCO \ Denmark
 
12:00 - 1:00 pm
1B Litigation in BRICS Countries: Where Do We Stand Now?
Regular IP that can't be enforced: is recourse to courts effective?  \ Irregular IP and "junk patents": abusive troll litigations in sight?  \ Damages: do they compensate adequately, shall they deter?  \ Interim injunctions: possible, or not?  \ Total costs of owning + enforcing IP
Anubhav Kapoor
General Counsel & Company Secretary
Tata TECHNOLOGIES \ India
Dr Thomas Pattloch
Senior Counsel
TAYLOR WESSING \ Germany
Jean-François Serrier
Chairman IP Group
CEFIC
Head of Intellectual Assets Management
solvay \ Belgium
Chair
Valery Medvedev
Managing Partner
Gorodissky & Partners \ Russia
12:00 - 1:00 pm
2B Building Successful IP Collaborations
Tech. transfer: enabling tool in a fair world? Encouraging without forcing?  \ Exchanging know-how and managing IP with R&D units and companies in BRICS  \ Foreign investment and opening of subsidiaries in Europe & US: Which IP Strategy? Costs & differences? Legal/jurisdictional tools?
Alain Berger
Senior Vice President EU Affairs and Head of Brussels Office
ALSTOM \ Belgium
Andre Clerix
Director IP Portfolio & Litigation
Jan Roels
Business Development Manager
imec \ Belgium
Héberto da Silva Mendanha
Project Manager
Apex-Brasil Brazil
Chair
Jonathan Zuck
President
ASSOCIATION FOR COMPETITIVE TECHNOLOGY \ United States
 
1:00 - 2:30 pm
Lunch
 
 Afternoon workshops
 
 stream 3   INDUSTRY CHALLENGES
 stream 4   IP STRATEGIES
 
2:30 - 3:30 pm
3A Medicines, Green Tech.: Should Certain IP Be "Free"?
Is emergency a valid argument of exemption for governments?  \ Brazilian pipeline system  \ China : invention or product patents?  \ Biosimilars: (1) the issue of data exclusivity. (2) Will process patents become mandatory in India?  \ Are providers of green techs at risk of any restraints on their IPR?  \ Fast-track green patents
Boris Azais
Director Industrial Policy
Merck, Sharp & Dohme \ France
George Jonas
Head IP Counsel
SunPOWER CORPORATION \ United States
Chris Verleye
Senior Counsel
JOHNSON & JOHNSON \ Belgium
Chair
William New
Director, Editor-in-Chief
Intellectual Property Watch \ Switzerland
2:30 - 3:30 pm
4A Tax Regimes: Evolving Risks and Benefits for R&D and IP
Comparing regimes in BRICS countries: what do they offer? Innovation incentives and their impacts on intellectual assets  \ The Chinese 'Patent Box' and the new R&D tax regime in Brazil  \ Transfer pricing: workable and non-workable configurations
Konstantin Soloviev
CIS Tax Manager
ALCATEL-LUCENT \ Russia
Wim Wuyts
Head of Tax
Bekaert \ Belgium
Chair
Wim Eynatten
International Tax Partner, Innovation Services
DELOITTE \ Belgium
 
3:45 - 4:45 pm
IP Week's Finale
> Anti-COunterfeiting: Strategies, evaluations and tools
Most successful actions: measuring impact on the ground  \ Follow-up: increasing efficiency with locally-based in-house coordinators?  \ How do companies work w/ lawyers, private investigators, and authorities? How do co-operations between police / custom authorities work on a worldwide scale?  \ Online fakes: Wiping out counterfeiting at source  \ Legal & investigations' costs, storage and destruction of goods: is the result worth the investment?
Audrey Hagege
Legal Manager – Corporate Legal Anti-Counterfeit Coordinator
SANOFI \ France
Emmanuelle Prono
Assistant General Counsel and Director, IP
TECHTRONIC INDUSTRIES \ Hong-Kong
Chris Vansteenkiste
IP Crime Project Manager
EUROPOL \ The Netherlands
Chair
Marius Schneider
Chairman, Anti-Counterfeiting Committee
ECTA
Partner
Eeman & Partners \ Belgium
 
4:45 pm
End of IP Week

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